The call is unanswered
Your team may be serving a customer, driving, on a job site, or closed for the day when a new inquiry arrives.
Missed-Call Revenue
How much are missed calls costing your business?
A missed call is not automatically a lost customer, but unanswered calls and delayed follow-up create preventable leaks in your sales process. Estimate the impact using your own numbers, then see where automation can help.
Where Revenue Leaks
Missed opportunities usually compound
The problem is rarely one call. It is the combination of unavailable staff, slow responses, inconsistent follow-up, and prospects contacting multiple businesses.
The callback comes too late
High-intent prospects often keep searching. Even a strong salesperson cannot recover every opportunity after another business responds first.
Follow-up stops too soon
Leads who are not ready on the first conversation still need organized, helpful follow-up across the channels they use.
Speed-to-Lead Research
What response-time research shows
Across multiple studies, the pattern is consistent: the sooner a business attempts to contact a new lead, the better its chances of making contact, qualifying the opportunity, and ultimately converting it.
Leads called within one minute converted at a rate up to 391% above the average lead, according to Velocify research.
The InsideSales.com and MIT study found that the odds of contacting a lead were 100 times higher than waiting 30 minutes.
Harvard Business Review found that companies attempting contact within an hour were nearly seven times more likely to qualify the lead than companies waiting longer.
Velocify reported only a 17% improvement above average, compared with 391% within the first minute.
These figures measure different outcomes and should not be combined. The 100-times figure measures the likelihood of making contact, while the 391% figure measures conversion performance. What they share is a clear conclusion: speed matters.
Industry benchmarks based on third-party research. Results vary by business, lead source, industry, and sales process.
Close The Gaps
A connected response system for every new inquiry
Ava answers 24/7Handle incoming calls, collect details, answer approved questions, and guide prospects to the next step.
Chase follows upContinue the conversation using customized SMS, email, and chat sequences.
Your team gets notifiedRoute qualified opportunities to the right person with the information needed to respond.
Your calculator stays realisticResults are estimates based on your inputs and are not promises or guarantees of revenue.
Explore By Industry
See how missed-call coverage fits your business
Missed-Call FAQ
Understand the estimate before you act
How can I calculate the cost of missed calls?
Use the free MyReplyBuddy ROI Calculator with your monthly call volume, estimated missed-call rate, close rate, and average customer value.
Does every missed call represent a lost sale?
No. The calculator produces an estimate, not a guaranteed result. The actual impact depends on lead quality, timing, conversion rate, and customer value.
Can MyReplyBuddy answer after-hours calls?
Yes. Ava can answer incoming calls 24/7 and follow the qualification, scheduling, and escalation rules approved for your business.
What happens after a new lead is captured?
The lead can be qualified, booked, routed to your team, and enrolled in customized follow-up based on the workflow established during onboarding.